Why Sell With TAWI?
Quality you can trust. Choice you can count on. Delivery you can depend on.
Tawi’s platform includes a large number of food buyers across Kenya, enabling farmers to extend their business reach into Kenya. Where demand might drop locally, this evens out across a larger market.
Tawi will offer you a transparent and consistent price for your produce. Our values are to build capacity in this sector, so extracting the lowest possible price from sellers would work against this.
Our approach is to partner with farmers by meeting new clients and engaging with them locally to consider what farming practices might help maximise yield and eliminate wastage based on current output. We can advise on how to sustainably support the land with the right fertilisers, seeds and technologies.
We offer farmers technical and financial assistance to build a future plan for maximising yield across all of their land sustainably, and with minimal wastage. Partnering with us means partnering with our intention to help your business grow.
Our e-commerce platform allows farmers to enter details of their output in order to keep track of inventory. The dashboard is simple but also provides detailed business information, eliminating the need for additional inventory tracking software.
Our clients
Who Sells With Us?
Over 2,000 active farmers across Kenya sell through TAWI, most of whom farm between 1–9 acres.
We maintain regular communication with our farmers and share real-time market demand data to help plan crops and maximise yields.
65%
women farmers
30%
youth farmers
Smallholder-focused
Enabling farmers to grow incomes and reach new markets.
Getting Started as a Seller
Registering with TAWI is simple. To sign up, you’ll need:
- Your personal details
- Kenyan National ID number
- M-PESA mobile number
- (Optional) email address
Our team will verify your details quickly, ensuring a smooth and streamlined onboarding process.
Most Frequently Asked Questions About Tawi.
1. Registration & Account
Who can register as a farmer on Tawi?
Any smallholder or commercial farmer who supplies fresh produce that meets Tawi’s quality standards. You must be at least 18 years old and have valid identification.
How do I sign up?
You can register through our WhatsApp onboarding or directly on the Tawi Platform. We’ll guide you step by step to create your digital profile and list your produce.
Why do you collect my details?
We use your information for verification, payments, and to match your produce with the right buyers — securely and in line with Kenya’s Data Protection Act.
2. Listing Produce & Orders
How do I list my produce for sale?
Once onboarded, you can share details such as type, grade, quantity, and expected harvest dates. Our system will make your listings visible to verified buyers.
How will I know when a buyer orders my produce?
You’ll get a confirmation through WhatsApp or SMS once your produce is matched to an order.
What if I can’t fulfill an order?
Notify Tawi immediately through WhatsApp or your agent. Repeated order cancellations without notice may lead to suspension from the platform.
3. Delivery & Quality
How do deliveries work?
Deliveries are coordinated through Tawi’s logistics network. We’ll notify you where and when to deliver or pick up your produce.
Who handles grading and packaging?
Tawi provides support through our aggregation and packhouse network. Produce is graded and packed according to Tawi’s quality standards before reaching buyers.
What happens if my produce doesn’t meet the required quality?
Substandard or defective produce will be rejected. Consistent quality helps you maintain trust and increase your chances of repeat orders.
4. Payments
How do I get paid?
Once your produce is delivered, inspected, and accepted by the buyer, payment is processed through your registered mobile number or bank account within the agreed period.
Are there any deductions?
Deductions may apply for logistics, handling, or rejected produce. You’ll always receive a clear breakdown of any adjustments.
What if my payment is delayed?
Contact Tawi’s support team immediately through WhatsApp or our listed contact channels for quick resolution.
5. Account Management
Can I update my personal or farm details?
Yes. You can edit your details through WhatsApp onboarding or directly on your profile in the Tawi Platform.
What happens if I stop supplying through Tawi?
You can deactivate your account anytime. Inactive accounts may be closed after six months of no transactions.
Can Tawi suspend my account?
Yes. Accounts may be suspended for supplying substandard produce, repeated order defaults, or breach of terms.
6. Data & Privacy
How does Tawi use my information?
We use your data to manage your account, process payments, and connect you with buyers. Your information is protected under Kenya’s Data Protection Act.
Will my data be shared with others?
Only with trusted service providers (like transporters or payment partners) and strictly for the purpose of service delivery.
7. Platform & Support
Is the Tawi Platform always available?
Yes, except during scheduled maintenance, which we’ll notify you about in advance.
Who do I contact for help or complaints?
Contact us directly via email at info@tawifresh.com or call us on +254 116 000 086, speak to your Tawi field representative, or use the official contact channels listed on our Platform.