Privacy Policy

This Privacy Policy governs the collection, use and disclosure of your personal data, including sensitive personal data by Tawi Fresh Kenya Limited (“Tawi”, “we” or “our”) and any of its members, successors, assigns and/or authorized representatives.

Personal data is information relating to an identifiable or identified individual (natural person). We are the Data Controller (ODPC Registration number 117-0877-B9D5) in relation to the personal data collected from you via the Tawi Platform Tawi solely determines the purpose and means of processing your personal data.


By using our Website (the Tawi Platform), you confirm that you have read and understood this Privacy Policy and expressly consent to our use and disclosure of your personal data and any sensitive personal data in accordance with this policy. This privacy policy must be read together with the Terms and Conditions available on the Tawi Platform.

We respect the privacy of your personal data and will treat it confidentially and securely.

Personal Data is information relating to an individual or business (“you” or “your”).

The Data Controller of your Personal Data in this Privacy Policy is Agritech Co. Ltd Ltd with whom you have a relationship through the TAWI PLATFORM.

We respect the privacy of your Personal Data and will treat it confidentially and securely.

Your Personal Data

Personal data comprises all the personal details we collect and/or hold about you, directly or indirectly including your personal identification data, your transactions data, financial information, interactions and dealings with us, including information received from third parties, the public domain or collected through use of our website and cookies.

You authorise Tawi to collect, process and store your personal data including:


  1. information you provide to us through the Tawi Platform including your national identification number, your name, your mobile phone number, your email address, gender, date of birth, personal property details;

  2. technical information automatically collected from you and/or any of your electronic devices through the Tawi Platform. Technical information includes: the type of device you use, unique device identifiers i.e., IP or serial number, the operating system, time zone setting; and location information to determine your current location;

  3. details of your use of any of our platform or your visits to any of our service sites; and

  4. information received from third parties including government agencies, credit reference agencies and mobile network providers.


We collect certain information automatically and store it in log files. This information may include your internet protocol (IP) address, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. From time to time, we may combine this automatically collected data to other information we collect about you for reasons such as analysis, security, content generation or marketing.

If you do not provide us with the personal data required to meet our legal and regulatory obligations or to enter into an agreement with you, we may not be able to provide you with our products or services.


Purposes for which we may process your Personal Data

Tawi recognizes your right to privacy as a data subject. We ensure that your personal data is processed in a lawful, fair and transparent manner and only for the legitimate purpose for which it was collected.


Any of your personal data collected and/or stored by Tawi through means specified in this policy may be used for any of the following purposes:


  1. effecting transactions and completing instructions or requests;
  2. regulatory compliance including all purposes required under written law;
  3. Conducting background checks and assessing your fitness for our products and services (including credit bureau checks, credit scoring and sanction screening);
  4. updating Tawi’s records about you;
  5. operational purposes including order processing;
  6. statistical purposes;
  7. establishment, continuation and management of the relationship;
  8. improving our product and service offering including the way we serve you;
  9. contacting and informing you of our other products and services which may be of interest to you; and
  10. plan, conduct and monitor the Tawi business.


The information collected from you by Tawi will be valuable in improving the design and marketing of our range of services and related products.

Tawi may have a legal or regulatory purpose in processing your personal data. These purposes include:

  • the prevention, detection, investigation and prosecution of crime in any jurisdiction (including, without limitation, money laundering, terrorism, fraud and other financial crime);

  • identity verification, government sanctions screening and due diligence checks;

  • compliance with local or foreign law, regulations, directives, judgments or court orders, government sanctions or embargoes, reporting requirements under financial transactions legislation, and demands of any authority, regulator, tribunal, enforcement agency, or exchange body.

  • We may also process your personal data to effect agreements between Tawi and any authority, regulator, or enforcement agency; to comply with policies and good practice standards where it is in our legitimate interest to do so.

We may also process your personal data where it is in our legitimate interests to seek professional advice, including, in connection with any legal proceedings (including any prospective legal proceedings), for obtaining legal advice or for establishing, exercising or defending legal rights.


Persons to whom we may disclose Personal Data

Other than to those individuals and entities listed below your personal data will not be shared or disclosed by Tawi to any external person or body, unless Tawi has your express consent, or is under either a legal obligation or any other duty to do so.


For the purposes detailed above, your information may be disclosed:

  • to any member of Tawi anywhere in the world, including any officer, employee, agent or director and/or their advisors;

  • to any local or international law enforcement or competent regulatory or governmental authority for any legal purpose;

  • to any of Tawi’s service providers, dealers, agents or any other company that may be or become Tawi’s subsidiary or holding company for reasonable commercial purposes relating to our products and services;

  • to Tawi’s lawyers, auditors or other professional advisors or to any court of competent jurisdiction or arbitration tribunal in connection with any legal or audit proceedings;

  • to our business alliance partners who may provide their product or service to you including but not limited to financial partners, agrovets, agronomists, farm input providers;

  • to any actual or potential participant or sub participant in relation to any of our obligations under the terms and conditions between us governing the Services offered through the Tawi Platform or assignee, novatee or transferee (or any officer, employee, agent or adviser of any of them); 

  • for legitimate business purposes connected to your use of our services, such as marketing and research related activities;

  • in business practices including but not limited to quality control, training and ensuring effective systems operation;

  • any authorised person or any security provider;

  • anyone we consider necessary to facilitate your Requests for Services; and

  • anyone we consider necessary to provide you with services in connection with the Tawi Platform.


The above disclosures may require the transfer of your information to parties located in countries outside Kenya. We will ensure that parties to whom your details are transferred treat your information securely and confidentially. We also pledge our commitment to fully meet any internationally recognised standards of personal data protection and to comply with applicable data protection and privacy laws including Kenya’s Data Protection Act and Regulations.


We may transfer your information if it is necessary to perform our contract with you and by providing details to us via the Tawi Platform you are deemed to have consented to any lawful transfer of your personal data.


The security of your personal data is our key priority. We have technical and organisational security measures in place to safeguard your personal data. When using external service providers, we require that they adhere to security standards mandated by us. We may do this through contractual provisions, including any required by a privacy regulator, and oversight of the service provider. Regardless of where personal data is transferred, we take all steps reasonably necessary to ensure that your data is kept securely.

You should be aware that electronic communication is not entirely a secure form of communication and sending us any personal data electronically carries with it risks including the risk of access and interference by unauthorised third parties. Information passing over the Internet may be transmitted internationally (even when sender and recipient are located in the same country) via countries with weaker privacy and data protection laws than in your country of residence.


Information held about you is retained as long as the purpose for which the information was collected continues or as required under regulatory requirements. The information is then destroyed unless its retention is required to satisfy legal, regulatory or accounting requirements or to protect TAWI’s interests. In the majority of cases the information will be retained for seven years from the end of your relationship with us.

It is your responsibility to maintain the secrecy of any user login password you hold for the Tawi Platform.



To the extent permitted by law, we may record and monitor your electronic communications with us to ensure compliance with our legal and regulatory obligations and internal policies for the purposes outlined above.

Marketing and Push Notifications

We may use your personal data:

  1. to conduct market research and surveys with the aim of improving our products and services;

  2. for marketing purposes, and promotional events.

We may also occasionally use push notifications through the Tawi Platform Platform to send you marketing messages and other Service or transaction-related notifications that may be of importance to you. We process your personal data for these purposes because it is in the interest of our business to do so with the intention of improving our products and services and generating business.


By consenting to the Tawi Terms and Conditions and this privacy policy, you expressly provide your consent to receive marketing and promotional content from Tawi. However, you have the right, at any time, to opt-out from receiving these types of communications by turning them off at the device level through your settings or through the website settings. You may also contact us through our care centre available on the Tawi Platform under contact us section or send any concerns or inquiries to


Your Rights

As a data subject, you have the following rights under the applicable regulatory framework:

  • Access
    You have the right to access any of your personal data under Tawi’s custody any time. You may request for a copy of your personal data held by us where necessary.

  • Correction of personal data
    If you suspect that your personal data as held by Tawi is false or misleading, it is your right to request that we correct such false or misleading data.

  • Erasure of personal data
    Where Tawi no longer has a legitimate business or lawful purpose to store your data or in the event the data we hold in relation to you is false or misleading, you have the right to request for deletion of your personal data.

  • Object to the processing of personal data
    It is within your rights to object the processing of all or part of your personal data held by Tawi. However, please note that you must consent to the processing of your personal data to access our products and services. Raising an objection to processing your personal data, unless a lawful basis exists, may interfere with how we provide our products and services to you.

  • Restriction
    It is your right to require that personal data collected and stored by Tawi is processed for explicit, specified and legitimate purposes and that your personal data is not processed in a manner incompatible with those purposes. We have detailed the purposes for collection and processing of your personal data in this policy.

  • Be informed

    You have the right to be informed of the use to which your personal data is put by Tawi.

All requests inquiries, questions and/or concerns in relation of your rights as data subject should be addressed to the Data Protection Officer via or by calling Tawi’s contacts as contained in the Tawi Platform under the Contact us section.



To improve our service to you, we will occasionally use a ‘cookie’ and/or other similar files or programs which may place certain information on your devices’ hard drive when you visit the Tawi Platform. A cookie is a small amount of data that our web server sends to your application when you visit certain parts of the Tawi Platform. We may use cookies to:

  • allow us to recognise the device you are using when you return to our website so that we can understand your interest in our website and tailor its content and advertisements to match your interests (This type of cookie may be stored permanently on your device but does not contain any information that can identify you personally.);

  • identify you after you have logged in by storing a temporary reference number in the cookie so that our web server can conduct a dialogue with you while simultaneously dealing with other customers. (Your browser keeps this type of cookie until you log off or close your browser when these types of cookie are normally deleted. No other information is stored in this type of cookie.);

  • allow you to carry information across pages of the Tawi Platform and avoid having to re-enter that information;

  • enable us to produce statistical information (anonymous) which helps us to improve the structure and content of the Tawi Platform;

  • enable us to evaluate the effectiveness of our advertising and promotions.


Cookies do not enable us to gather personal data about you unless you give the information to our server. Most Internet browser software allows the blocking of all cookies or enables you to receive a warning before a cookie is stored.


Terms and Conditions

There are specific Terms and Conditions for the Services offered under the Tawi Platform that govern the collection, use and disclosure of your personal data. The Terms and Conditions shall be read together with this Privacy Policy.

How to Contact Us

If you wish to access and exercise any rights you have regarding your personal data or if you have any questions concerning our Privacy Policy please contact Tawi’s Data Protection Officer through or calling the phone numbers on the Tawi Platform.



In the event you are unhappy with the way we collect, handle or process your personal data, send your complaints to the Data Protection Officer via We will promptly and fairly address all your complaints and concerns and provide feedback to you within the legally permitted timelines. We will also keep you updated on the steps we take to resolve your complaints throughout the internal review process. 


You have the right to complain to the Office of the Data Protection Commissioner where we do not provide satisfactory feedback and/or do not resolve your complaints within required timelines without providing information to you regarding delays we face with the review process.


Changes to this Privacy Policy

This Privacy Policy may be updated from time to time without advance notice to you. The most updated version will be uploaded onto the Tawi Platform to replace the existing version. Any amendments to the Privacy Policy will take effect on the date of publication and you are advised to check the Privacy Policy on the Tawi Platform regularly for any updates

Linked Websites

Our Privacy Policy does not apply to third-party websites where our online advertisements are displayed or to linked third-party websites which we do not operate or control.

This Privacy Policy is not intended to, nor does it, create any contractual rights whatsoever or any other legal rights, nor does it create any obligations on Tawi in respect of any other party or on behalf of any other party.