About Tawi
We Are a Passionate Team
on a Mission
Every day, we’re building a more connected, trusted, and transparent food system — one that delivers fair prices, reliable supply, and lasting impact for farmers and buyers alike.
Who We Are
TAWI is an agri-tech platform transforming the way food moves from farm to fork.
We connect smallholder farmers directly with buyers through a secure digital marketplace — enabling fair prices, access to finance, reliable logistics, and value-added services.
What We Do
- Market Access – Connecting farmers with consistent demand at fair, transparent prices.
- Financial Inclusion – Unlocking embedded finance & digital payments to support farmer growth.
- Value-Added Services – Agronomy support, training, and post-harvest solutions that raise productivity.
- Trusted Delivery – Streamlined packhouse operations & logistics that guarantee freshness & reliability.
Why It Matters
When MSMEs thrive, everyone eats better.
Agrifood MSMEs are the engine of Kenya’s food system — but they face daily challenges that limit growth and profitability.
Tawi helps fix that. By streamlining supply chains and improving access to financing, we unlock income, jobs, and stability where it matters most. It’s not just efficiency — it’s impact.
About Tawi
Cultivating the Future of Agriculture.
We envision a transformed agricultural value chain — driven by technology, rooted in transparency, and built for inclusion. Our goal: empower farmers, enable business growth, and ensure every community has access to fresh, affordable produce.
How We Do It
Through our platform and partnerships, we are reshaping the food system by:
Empowering Farmers
Organising and supporting 2,000+ farmers to consistently supply quality produce.
Optimizing Logistics
Delivering 98% of orders on time while reducing food loss and waste.
Packhouse Excellence
Grading, sorting, and packaging to meet the highest quality standards.
Demand Generation
Building strong, reliable buyer networks across food service, retail, and export.
2500+
No. of farmers
1000+
No. of buyers
20000+
No. of deliveries made
450+
No. of fresh products
98%
On-time delivery
Meet Our Team
We are a passionate group of innovators, agronomists, tech specialists, and logistics experts working together to transform agriculture in Kenya. With deep local knowledge and a shared commitment to impact, our team bridges the gap between smallholder farmers and high-demand markets — driving growth, trust, and sustainability across the value chain.
Cherotich Rutto
Founder & CEO
Joyce Mutuku
Commercial Lead
Maureen Obiero
COO
Mark Mwai
Technology Lead