About Us
Who We Are
We are a passionate team on a mission

We are a Agri-SME offering a B2B digital marketplace solution designed to facilitate secure e-commerce transactions, financing, and value-added services. Our expertise ensures a seamless journey from farm to fork. We are utilising this knowledge and insights gained to transform and organise the Agricultural value chain for increased incomes, job creation and enterprise growth.

What We Do

Through our digital marketplace solution, we directly connect Agri players across Kenya with market access, offering high quality fresh produce at a fair, transparent and stable market price as well as seeks to connect them to financial and value added services. 

How We Do It
Through our user-friendly e-commerce platform, we have transformed the Agricultural value chain by:
  • Organizing our farmers to produce and supply fresh produce consistently.
  • Optimising our logistics process to ensure we ensure timely pick-up and delivery of produce and in turn contribute to a reduction in food wastage and extend product usability.
  • Managing our warehousing processes on grading, sorting, packing, quality check and final dispatch to buyers.
  • Ensuring consistent demand through marketing activities to establish and maintain relationships with buyers.
Our Vision
We want to be the leading Centre of excellence in transforming and organizing the Agricultural value chain for increased incomes, job creation and enterprise growth.
Our Impact
2000+
Active Farmers
850+
Return Buyers
450+
Products
10,000+
Deliveries Made
29%
Youth Farmers
65%
Women Farmers
Our Team
Cherotich Rutto
Founder / CEO

As the founder and CEO of TAWI, Chero brings a powerful combination of experience and vision to TAWI. Prior to founding TAWI, she has a decade of experience at Standard Chartered Bank, where she worked in retail banking and SC Ventures leading various digital initiatives.


She is an accomplished leader in financial services and innovation. She also worked for a fintech company, offering financial solutions to underserved and unbanked populations while educating them on financial literacy.


Her leadership has been instrumental in driving TAWI’s mission to produce and distribute sustainable, high-quality fresh produce across Kenya. Her focus on innovation, sustainability, and ethical business practices has enabled TAWI build a robust supply chain that benefits farmers, consumers, and the environment.


Outside work, she is an avid farmer (‘agri-prenuer’) for over 7 years. She started producing fresh vegetables for the local market and has now diversified and is producing fresh herbs for export. She exports to Europe and the Middle East.


Chero holds a Global Executive MBA from United States International University (USIU), and a Post Graduate Diploma in Digital Business from EMERITUS Institute of Management (Singapore).

Joyce Mutuku
Commercial Lead

Joyce brings to TAWI over 16 years of experience as a retail banker in Standard Chartered Bank. Her Experience spans from Relationship Management to Product and Client Value Proposition development for affluent clients, Wealth Management, Client Engagement and Client Service.


On joining SC Ventures, Joyce worked with the tech team leading TAWI product development, platform build, user testing and later, commercialization through client onboarding and servicing. She is passionate about creating digital solutions that bring convenience and value to clients, increasing their bottom line.

Joyce holds a Bachelor of arts Degree in Business Administration and Sociology from Kenyatta University.

Maureen Obiero
Sourcing Lead

Maureen is a strategic and results-driven sourcing lead at TAWI, responsible for ensuring that produce is sustainably sourced and meets high quality standards.With expertise in supplier and vendor management, stakeholder engagement, and supply chain optimization, she is a key driver in developing a reliable and sustainable supply chain in the food and agribusiness sector.


Maureen has expertise in working with suppliers and vendors, stakeholder management and is passionate about dealing with people and Business operations to develop a reliable and sustainable supply chain, ensuring a consistent supply of fresh, high-quality fresh produce to our clientele.


Maureen holds an MBA from the University of Nairobi. Prior to joining TAWI, Maureen worked as a Project Manager at Standard Chartered Bank Kenya where she was responsible for driving the digitization and innovation agenda through implementation of strategic business projects.

Joseph Otieno
Chief Technology Officer

Joseph has over 20 years of experience in System Architecture, Enterprise Application Development and Implementation, Project Management, Software QA and Product Support.


Extensively worked in Oil and Gas, Utility, Manufacturing, Telecommunications, Finance, Insurance and Agriculture industries.


Some of the previous roles include Enterprise Architect at Clear Point Consulting, Tech Lead & Business Architect at Monsanto and Senior Solution Architect at IBM.


Joseph holds a Computer Science degree from the University of Houston.

Dominic Kirui
Finance Lead

Dominic is an accomplished Finance Manager with a proven track record of driving financial performance in a variety of industries, including startups, fintech, downstream oil and gas, and agricultural farming and processing.


As a strategic advisor to TAWI’s senior management team, he plays a crucial role in the organization’s success.


With his wealth of experience, Dominic has successfully managed finance activities and plans, streamlined operations, and implemented best practices that have resulted in improved financial outcomes.


Before joining TAWI, Dominic held the position of Finance Manager at WeFarm Limited and Mobile Decisioning Africa Limited, as well as Tosha Petroleum, where he demonstrated his expertise in financial management. He also worked as an Auditor at Ernest and Young and gained valuable experience at Williamson Tea.


Overall, Dominic’s expertise, experience, and ability to drive financial performance make him an invaluable member of the TAWI team. He is passionate about delivering results and helping TAWI achieve its mission.

Peninah Njogu
Human Resource Lead

Peninah Njogu is an accomplished Human Resource professional with more than seven years of experience in the industry. She currently serves as a key member of the team at Tawi Fresh Kenya Limited, where she provides strategic HR leadership and support to the organization.


She has extensive expertise in Talent Acquisition, Rewards, and HR Business Partnering gained during her tenure as an HR Officer at Deloitte East Africa, where she delivered innovative solutions for pan Africa clients in the Business Process Solutions space.

Peninah holds a Bachelor of Arts degree in Economics, is a Certified Public Accountant (K), and is pursuing a diploma in CHRP.

Careen Biwott
Quality Assurance Manager

Careen Biwott is a licensed Clinical Nutritionist with a BSc. background in Food Science and a prime focus on Sustainable Agriculture. She’s passionate about food safety as a key ingredient for the transformation of our Food Systems to better address the food and nutrition security concerns of our time.


Careen has acquired a solid foundation in the scientific principles underlying food production, post- harvest handling, processing, packaging, and preservation. Her educational background enables her to understand the intricacies of food systems, implement regulatory requirements and industry best practices to positively influence food quality and safety.


In her current role as TawiFresh’s Quality Assurance Manager, she designs and implements quality control systems and standards by ensuring compliance with food safety regulations throughout the value chain. Previously, she was the Quality Assurance Lead at Kwikbasket, where she managed quality systems and food safety projects to Implementation which enhanced Operational excellence.


Overall, Careen Biwott’s combined knowledge and dedication to promoting food safety, sustainability and food security, reflects her commitment to achieving healthy food systems from ‘farm to folk.’

Boniface Mutinda
Risk & Compliance Officer

Boniface is an accomplished Risk and Compliance professional with over 8 years of work experience in financial services. Prior to joining TAWI, he had served as the Head of Risk & Compliance (East Africa) at Sanlam Investments East Africa Limited, the Head of Risk & Compliance at EGM Securities Limited and a Financial Analyst at the Capital Markets Authority of Kenya.


He has a Bachelor of Commerce degree in accounting (first-class honors) from Chuka University. He is a Certified Public Accountant of Kenya (CPA-K) and a Member of the Institute of Certified Public Accountants of Kenya.


Boniface holds several professional certifications including the Global Financial Compliance Certificate (Level 3 Certification) by the CISI, Certified Quality Management Systems Lead Auditor under ISO 9001:2015 by the Kenya Bureau of Standards, a Certificate in Regulations and Market Practice (Level 2 Certification) by CISI, a Certificate in International Introduction to Securities and Investments (Level 1 certification) by CISI among others.

Geff Mwai
Head of Marketing and
Communication

With over 10 Years experience, Geff has a track record of developing consumer-driven and effective brands that improve bottom line and propel company offerings to the top, while living in the minds of consumers. A story teller at his core, he is dedicated to giving a voice to the TAWI Brand. 

Wanjiku Ngugi
Head of Acquisition and
Growth

Wanjiku Is a Performance driven Senior Executive offering 15 years of comprehensive achievement in the financial sector. She has a demonstrated ability to lead diverse teams to new levels of success and is primed to take TAWI to new levels of success.