About Us
Who We Are
We are a passionate team on a mission

We are a Agri-SME offering a B2B digital marketplace solution designed to facilitate secure e-commerce transactions, financing, and value-added services. Our expertise ensures a seamless journey from farm to fork. We are utilising this knowledge and insights gained to transform and organise the Agricultural value chain for increased incomes, job creation and enterprise growth.

What We Do

Through our digital marketplace solution, we directly connect Agri players across Kenya with market access, offering high quality fresh produce at a fair, transparent and stable market price as well as seeks to connect them to financial and value added services. 

How We Do It
Through our user-friendly e-commerce platform, we have transformed the Agricultural value chain by:
  • Organizing our farmers to produce and supply fresh produce consistently.
  • Optimising our logistics process to ensure we ensure timely pick-up and delivery of produce and in turn contribute to a reduction in food wastage and extend product usability.
  • Managing our warehousing processes on grading, sorting, packing, quality check and final dispatch to buyers.
  • Ensuring consistent demand through marketing activities to establish and maintain relationships with buyers.
Our Vision
We want to be the leading Centre of excellence in transforming and organizing the Agricultural value chain for increased incomes, job creation and enterprise growth.
Our Impact
2000+
Active Farmers
850+
Return Buyers
450+
Products
10,000+
Deliveries Made
29%
Youth Farmers
65%
Women Farmers
Our Team
Cherotich Rutto
Founder / CEO

As the founder and CEO of TAWI, Chero brings a powerful combination of experience and vision to TAWI. Prior to founding TAWI, she has a decade of experience at Standard Chartered Bank, where she worked in retail banking and SC Ventures leading various digital initiatives.


She is an accomplished leader in financial services and innovation. She also worked for a fintech company, offering financial solutions to underserved and unbanked populations while educating them on financial literacy.


Her leadership has been instrumental in driving TAWI’s mission to produce and distribute sustainable, high-quality fresh produce across Kenya. Her focus on innovation, sustainability, and ethical business practices has enabled TAWI build a robust supply chain that benefits farmers, consumers, and the environment.


Outside work, she is an avid farmer (‘agri-prenuer’) for over 7 years. She started producing fresh vegetables for the local market and has now diversified and is producing fresh herbs for export. She exports to Europe and the Middle East.


Chero holds a Global Executive MBA from United States International University (USIU), and a Post Graduate Diploma in Digital Business from EMERITUS Institute of Management (Singapore).

Joyce Mutuku
Commercial Lead

Joyce brings to TAWI over 16 years of experience as a retail banker in Standard Chartered Bank. Her Experience spans from Relationship Management to Product and Client Value Proposition development for affluent clients, Wealth Management, Client Engagement and Client Service.

On joining SC Ventures, Joyce worked with the tech team leading TAWI product development, platform build, user testing and later, commercialization through client onboarding and servicing. She is passionate about creating digital solutions that bring convenience and value to clients, increasing their bottom line.

Joyce holds a Bachelor of arts Degree in Business Administration and Sociology from Kenyatta University.

Maureen Obiero
Sourcing Lead

Maureen is a strategic and results-driven sourcing lead at TAWI, responsible for ensuring that produce is sustainably sourced and meets high quality standards.With expertise in supplier and vendor management, stakeholder engagement, and supply chain optimization, she is a key driver in developing a reliable and sustainable supply chain in the food and agribusiness sector.


Maureen has expertise in working with suppliers and vendors, stakeholder management and is passionate about dealing with people and Business operations to develop a reliable and sustainable supply chain, ensuring a consistent supply of fresh, high-quality fresh produce to our clientele.


Maureen holds an MBA from the University of Nairobi. Prior to joining TAWI, Maureen worked as a Project Manager at Standard Chartered Bank Kenya where she was responsible for driving the digitization and innovation agenda through implementation of strategic business projects.

Geff Mwai
Head of Marketing and
Communication

With over 10 Years experience, Geff has a track record of developing consumer-driven and effective brands that improve bottom line and propel company offerings to the top, while living in the minds of consumers. A story teller at his core, he is dedicated to giving a voice to the TAWI Brand.